Forgive me for getting to this a day late (I had a fundraiser last night), but I thought I’d share a thought or two on Earth Day. It certainly has changed, hasn’t it? In less than a decade, Earth Day has gone from being a day of hairy women and hemp-clad men protesting the industrial monster of their choice, to being a day of companies celebrating recycling and alternative approaches to commuting. Thankfully, the Green Movement has gone mainstream, due in large part to the efforts of environmentally-conscious consumers demanding better solutions, and entrepreneurs in the marketplace that have found ways of making being green profitable.
Amongst the foremost of these pioneers is architect William McDonough. His organization, McDonough Braungart Design Chemistry (MBDC) has pioneered the concept of Cradle-to-Cradle design, and their website offers a fantastic look at what they refer to as the Next Industrial Revolution. While this page is basically an advertisement for what MBDC does, it offers a view of the future with which I think every businessperson should acquaint themselves. While MBDC is an organization that has expertise in the sciences, their role as a change agent is firmly within the marketplace.
The real question then is this – “What role will Christians play in ushering in the Next Industrial Revolution?” Knowing from Genesis the details of how he created our world, are we behaving as its stewards by becoming change agents within our organizations? Doing so requires both a commitment to his creation and a commitment to smart marketplace strategies. Psalm 42:1 reads, “The Earth is the Lord’s and everything in it. The world and all its people belong to him.”It’s up to us, his people, to take care of his world. We can start at home, but we won’t reach our potential as stewards until we extend that commitment into our roles in the marketplace.